Federica Brignone
Alpine skiing champion, versatile athlete excelling in all disciplines.
She is the first Italian skier in history to clinch the Overall World Cup and three World Cup titles in three different disciplines.
Three Olympic medals: bronze in Giant Slalom – Pyeongchang Olympics, silver in Giant Slalom, and bronze in Combined – Beijing 2022.
Three world championship medals: gold in Combined and silver in Giant Slalom – Meribél 2023, silver in Giant Slalom – Garmisch 2011.
She holds the record for the most podium finishes in the World Cup among Italians: 70 with 28 victories, surpassing legends like Deborah Compagnoni, Stefania Belmondo, Gustav Thöni.
“How can I be useful in my own small way, and bring a pebble to the pile that will form the mountain that represents the solution? I can tell the story!”
The #traiettoreliquide project was born with the idea of broadening the perspective of sports performance to include the dimension of values.
Moving beyond the dimension and seasonality of competitive results to carry forward and share with everyone a commitment and a message of sustainability.
Using the champion’s fame, recognition and media exposure to build a campaign to raise awareness of the environment and care for natural resources.
Discover the trajectories
1st trajectory
All waterways lead to the sea where everything that the water has collected and transported along its journey flows and pours out.
2nd trajectory
Plastic pollution of the oceans is endangering the life of marine fauna and flora.
3rd trajectory
The lake is a slow-motion ecosystem, where water is exchanged slowly and pollution and waste accumulate, compromising it.
4th trajectory
Melting glaciers lead to rising sea levels and a dramatic reduction of water reserves.
5th trajectory
6th trajectory
Deforestation is the second leading cause of climate change and accounts for 20% of greenhouse gas emissions.
Discover the trajectories
1st trajectory
All waterways lead to the sea where everything that the water has collected and transported along its journey flows and pours out.
2nd trajectory
Plastic pollution of the oceans is endangering the life of marine fauna and flora.
3rd trajectory
The lake is a slow-motion ecosystem, where water is exchanged slowly and pollution and waste accumulate, compromising it.
4th trajectory
Melting glaciers lead to rising sea levels and a dramatic reduction of water reserves.
5th trajectory
6th trajectory
Deforestation is the second leading cause of climate change and accounts for 20% of greenhouse gas emissions.