The champion’s historic personal sponsor decided to join her in “Traiettorie Liquide” to extend the reach of the message to its customers as well through a travelling exhibition that, starting on 23 May 2019, saw Giuseppe La Spada’s shots displayed in the bank’s most prestigious locations across the territory, starting with the Banca Generali Private headquarters in Rome.
The appointments were accompanied by a specially developed advertising campaign with Federica’s face wrapped in plastic at the centre.